Executives-as-a-Service is a growing international trend
A study in 2020 by the CMO Council in the US and Chief Outsiders in the US into fractional "plug and play" model for senior marketing executives reveals that the on-demand service provided by fractional leadership is the necessary bridge to bring in transformative thinking to an organisation looking for rapid growth.
The full report is available to purchase directly from the CMO Council.
what gaps can a fractional marketer fill?
Set marketing direction
Develop appropriate marketing strategies that deliver set business objectives
Upgrade marketing tech
Fresh applications of marketing technology for more efficient systems & outputs
Cross-industry context
Wider market knowledge and up-to-date best practices from non-competing industries
Digital optimisation
Improved customer experience and operational efficiencies through digitisation
Drive brand vision
Develop an effective framework for brand touchpoints and customer experience across the business
Stronger ROMS
Improved return on marketing spend, and adaptive decision-making around campaign effectiveness
High performing team
Coach or recruit or restructure marketing teams for better performance & upgrade capability
Set deliverables for compliance
Manage governance, supply chains, and marketing compliance to mitigate risks
the main functions of your fcmo
- Be the customer advocate and champion at the table
- Provide digital transformation leadership
- Be the brand custodian and value creator
- A curator of communications and company voice
- Critical insights evaluator
- An architect for innovation and growth
- Primary revenue generator and path to purchase enabler
- Cultural purpose and organisational vision architect
additional benefits
- Injection of new thinking, ideas & pivots
- Objective perspectives
- Introduction of proven methodologies
- Strengthen leadership capability in marketing
- Act as pace setters or change transformers for the business
- Increase marketing performance and effectiveness
- Rapidly ramp up activities and competencies
